Not sure what to say? Start here if you need a little help putting pen to paper. Set a timer for 10 minutes and write anything that pops in your head. You can use the words and phrases that pop up to fill in the blanks in the next section. 

Writing Prompt #1: Where is your client now? 

What do they WANT more than anything? What is the goal they want to achieve? 

What would it be like for them to achieve that goal? What would change for them? 

Writing Prompt #2: Where do they want to be? 

What's holding them back from reaching their goal? 

What do they find frustrating or where are they stuck?
What obstacles are they facing? 

Writing Prompt #3: How can you help them? 

How can you help them get there?
What makes your offer or the work you do UNIQUE? 

What makes it totally different from the other free trainings/paid courses they’ve tried?

Plug & Play FB Ad Copy Scripts: 

Step #1: Tell us a little bit about your ideal client.

1. Who is your ideal client: 
2. Where they are now: 
3. Where they want to be: 
4. Result/goal they want to achieve: 
5. Thing they want to learn, but can’t figure out: 
6. Something they struggle with/waste time on: 
7. How they are feeling now (overwhelmed/frustrated/behind): 
8. Thing they hate doing that is holding them back: 

Step #2: Use the info above to fill in the blanks in the templates below.

Plug & Play Script #1: 

Hey there (your ideal client - ex. Course creator, mom, biz owner)! Want to (thing they want to learn how to do, but can't figure out)?

I'm going to show you step by step how to (goal they want to reach/thing they want to learn to do) in (the time it will take or how many steps).

Click here to download my free guide (insert name of your free offer). 

>>>>  Example: 

Hey there course creator! Want to learn how to sell more of your courses with Facebook Ads? 

I’m going to show you step by step how to easily promote your courses using Facebook Ads in 5 super simple steps.

Click here to download my free training: The Secret to Creating Click-Worthy Facebook Ads ⇒ LINK

Plug & Play Script #2: 

Tired of (thing they are struggling with)? 

I've created a brand new free (training/guide/masterclass) that will show you how to (achieve the result they want) in (the time it will take or how many steps).

This is my (step by step system/exact process/foolproof strategy) for going from (where they are now ex. Stuck, overwhelmed, behind) to (achieving the result they want). 

Here's what you'll (get/learn/discover) when you (sign up/join): 

• Benefit #1
• Benefit #2
• Benefit #3 

Ready to go from (where they are now) to (where they want to be)? 

Click here to (sign up/get instant access/join now). 

>>>>  Example: 

Tired of wasting time and money on Facebook Ads that don’t work?

I've created a brand new free masterclass that will show you how to create click-worthy Facebook Ads in less than 30 minutes.

This is my step by step system for going from feeling like you’re throwing money at Facebook Ads to creating profitable Facebook Ads that actually work. 

Here’s what you’ll learn when you sign up:

- My secret for writing high converting ad copy in less than 10 minutes that will triple your conversions. 

- 3 super simple tricks for creating stop-the-scroll images even if you’re not a graphic designer. 

- 3 simple steps for getting your ads in front of your ideal clients without all of the guesswork (targeting is the hardest part of running ads and I’m about to make it SO much easier). 

Ready to go from boring Facebook ads to watching new leads and sales come in EVERY day?

Click here join now ⇒ 

Plug & Play Script #3: 

Want to know the secret most (coaches/course creators/biz owners) don't tell you about (goal they want to reach)? 

If you've been stuck (thing they've been stuck doing without results) and you're ready to finally (goal they want to achieve), but without (the #1 thing that's holding them back) then listen up! 

I'm giving you a behind the scenes look into how I went from (where you started) to (where you are now).  

These are (# secrets/skills/steps) you need to know if you want to (goal they want to achieve). 

And the best part? 

You don't need (thing they don't need, but think they do -- fancy technology, money, advanced skills). 

I'm going to show you how here (link to sign up). 

Plug & Play Script #4: 

Why does it seem like some (coaches/course creators/biz owners) easily (goal they want to reach), while others (stay stuck/never reach goal, struggle to reach goal)? 

The truth is...

Most (coaches/course creators/biz owners) make (goal they want to achieve) way harder than it needs to be. 

So what if I told you that you could easily (goal they want to achieve) in just (a few simple steps, an hour a day)? 

I'm giving you my (step by step system/exact process/foolproof strategy) that I've used to (example of how you've used this in your own business). 

It's actually a lot easier than you think. 

Ready to get started? 

Plug & Play Script #5: 

Imagine if you (thing they hate that they would never have to do again)....

You've been told over and over that you have to (do the thing they hate) if you want to (result they want to achieve). 

But what if I told you there is another way....

I'm going to show you exactly how you can (achieve result) without (doing the thing they hate). 

This is the exact (step by step system/exact process/foolproof strategy) that I've used/my clients have used to (goals they've achieved) all without (doing the thing they hate). 

It's super simple and it only takes (how long it will take). 

It's all waiting on you here (insert link).

Plug & Play Script #6: 

Be honest...you've spent wayyyy too much time (thing they're wasting time on/doing). 

And it still feels like you're exactly where you started. 

Listen, I know how frustrating it is to (thing they're trying to do, but not seeing results from). And how easy other (coaches/course creators/biz owners) make it look. 

But the problem isn't that (what they think the problem is). 

That's why I created the (name of offer). 

(Name of offer) will help you easily/quickly (list how your offer will help them). I'm going to show you exactly how to...

• Thing #1 they'll learn 
• Thing #2 they'll learn 
• Thing #3 they'll learn 

And the best part? You can do it out without (thing that's holding them back - technology, skill, money). 

Click here to get instant access now (insert link) 

Plug & Play Script #7: 

Want to know the secret to (goal they want to achieve)? 

Even if you/you're (thing #1 they think they need to be/have to reach goal) or (thing #2 they think they need to be/have to reach goal)?

I get it. You want to (thing they want), but you don't (thing they aren't sure how to do or don't want to do). 

My (free offer) will show you exactly how to (thing they want). 

Plug & Play Script #8: 

Exhausted/Overwhelmed/Stressed Out just thinking about everything you need to do....

Thing #1 on their to-do list 

Thing #2 on their to-do list 

Thing #3 on their to-do list 

Thing #4 on their to-do list 

All just to (goal they want to achieve). 

What if I told you there is a MUCH easier way. 

There's ONE key strategy/platform/thing that I've used to EXPLODE my business/social media/sales and I want to show you exactly how I did it. 

I've used this exact strategy/platform/thing to....

Awesome result #1 

Awesome result #2 

Awesome result #3 

Want to know my secret? Grab my (free offer) here (insert link) 

Plug & Play Script #9: 

Want to know the real reason you're not (goal they want to achieve)? 

It's not (reason #1) 

It's not (reason #2) 

It's not (reason #3) 

It's not (reason #4) 

It's your (thing that's holding them back). 

And I'm going to show you exactly how you can use my (step by step system/exact process/foolproof strategy) that I've used to (example of how you've used this in your own business). 

It's actually a lot easier than you think. 

Ready to get started? 

Plug & Play Script #10

(Stat that relates to your audience - ex. 83% of small businesses live check-to-check, and client-to-client. ) 

So many (coaches/course creators/biz owners) struggle to (goal they want to achieve). It's not because you're missing out on some secret strategy. And it's not luck. 

That's why I've created (name of offer). I'm going to show you how to go from (where they are now) to (where they want to be). 

If you're still (thing they're struggling with)...

If you're tired of feeling (how not achieving their goal is making them feel)... 

And if you're ready to (change they want to make)... 

Then grab/sign up/join (free offer) and let's get you (where they want to be).